PPM boosts first-half profits for Arbitron
Revenue for the three months to 30 June rose to $95.7m while profit came in at $7.6m.
The firm said that the revenue increase was primarily due to the continued commercialisation of its portable people meter (PPM) technology – which is now up and running in all 48 planned radio markets – and the major PPM contract signed with Spanish-language broadcaster Univision in late 2010.
CEO William Kerr (pictured) said that the costs associated with commercialising the PPM system in new regions – which have cut into the firm’s profits in recent years – are “behind us”.
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