NEWS21 July 2011

PPM boosts first-half profits for Arbitron

Financials North America

US— Arbitron has reported an 8.4% increase in revenue and a doubling of net income for the second quarter of 2011.

Revenue for the three months to 30 June rose to $95.7m while profit came in at $7.6m.

The firm said that the revenue increase was primarily due to the continued commercialisation of its portable people meter (PPM) technology – which is now up and running in all 48 planned radio markets – and the major PPM contract signed with Spanish-language broadcaster Univision in late 2010.

CEO William Kerr (pictured) said that the costs associated with commercialising the PPM system in new regions – which have cut into the firm’s profits in recent years – are “behind us”.