NEWS31 August 2017

Potentiate expands to US with stake in NetReflector

Asia Pacific M&A News

US – Data intelligence company Potentiate has acquired a ‘significant stake’ in full-service marketing insights firm NetReflector, based in Seattle.

Potentiate netreflector crop

The expansion increases Potentiate’s global reach, adding to its offices in Sydney, Melbourne, Kuala Lumpur and Tokyo.

Both companies were established over 20 years ago. NetReflector will continue to trade as NetReflector, Inc., but with the suffix: ‘Part of the Potentiate Global Network.'

“NetReflector was founded on providing our clients with high impact, innovative research solutions”, said Gary Nicholas, president of NetReflector (pictured above, second from left, with Potentiate Group CEO Henry Cheang, left).

“Our partnership with Potentiate allows us to continue that tradition and leverage additional capabilities to ensure our clients are connecting with their customers in the most compelling ways possible.”