NEWS4 December 2014

Possible acquires Swift

M&A North America

US — WPP’s global creative digital agency Possible has acquired US digital agency Swift.

Swift is based in Portland, Oregon and has clients including HTC, Starbucks, Nestle USA and REI. The company employs over 70 people and its 2014 revenues are projected to be $13m.

In a statement, WPP said that the acquisition continues the group’s strategy of investing in fast-growing markets and sectors such as mobile and digital.

Terms of the deal have not been disclosed.

Bronwen Morgan

M&A North America

@RESEARCH LIVE

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