NEWS10 February 2012

Position2 Brand Monitor acquired by ThisMoment

M&A North America

US— ThisMoment, which makes social content management systems, has acquired social media monitoring platform Position2 Brand Monitor for an undisclosed amount.

The deal will see Position2’s Brand Monitor rebranded as ThisMoment Brand Monitor and integrated into the company’s Distributed Engagement Channel (DEC) product.

Vince Broady (pictured), ThisMoment’s CEO and founder, said: “We are thrilled to acquire such an advanced technology platform and team as we continue our drive to provide the strongest, most powerful brand management solution available to enterprise customers. As we look to expand internationally, Brand Monitor also provides us with close to 500 customers around the globe, with a particularly strong footprint in Asia.”

Position2 CEO Rajiv Parikh, who will join ThisMoment as SVP of business development, said: “We think our customers will significantly benefit from this acquisition and we couldn’t be more pleased.”