12 January 2011
Populus and Decision Analyst tap Imperium
US— Imperium has signed up two new users of its RelevantID digital fingerprinting tool – Decision Analyst in the US, and the UK’s recently-launched Populus Data Solutions.
RelevantID is designed to prevent survey respondents from taking the same online survey more than once. It ‘fingerprints’ a computer using a large number of data points collected from the machine.
Imperium is headed by founder Marshall Harrison (pictured).
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