NEWS12 January 2011

Populus and Decision Analyst tap Imperium

New business North America

US— Imperium has signed up two new users of its RelevantID digital fingerprinting tool – Decision Analyst in the US, and the UK’s recently-launched Populus Data Solutions.

RelevantID is designed to prevent survey respondents from taking the same online survey more than once. It ‘fingerprints’ a computer using a large number of data points collected from the machine.

Imperium is headed by founder Marshall Harrison (pictured).