NEWS15 March 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – The Information Commissioner’s Office (ICO) has updated its guidance on political campaigns’ use of personal data.
The ICO has changed the guidance to reflect the UK version of the General Data Protection Regulation (GDPR), now the UK has left the European Union.
The guidance focuses on how people’s data should be used in digital political campaigning, in addition to traditional campaigns. It covers the collecting and processing of personal data of the electorate, using targeted messages, and what campaigners should do with data once a campaign is concluded.
It also includes advice on areas including the processing of sensitive category data including data on race or ethnic origin, health or public opinions.
The new guidance follows a consultation on a draft framework code of practice launched by the ICO in October 2019.
Elizabeth Denham, information commissioner, said in a blog post: "Our investigation into the ecosystem of digital campaigning gave us a clear picture of how central the collection and use of data was to parties and campaigners. And our audits of seven political parties gave us even greater insight. This work has informed the drafting of our guidance.
"I will be writing to the political parties and other campaigners to draw attention to the updated guidance. Adherence to the guidance in the upcoming election campaigns is the best way to achieve compliance with the law."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Walnut Unlimited appoints a raft of new research directors https://t.co/HkwzgMp9Mu #mrx #marketresearch
Pureprofile names VP of sales for India business https://t.co/lz8r849kNP #mrx #marketresearch
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. Sam S… https://t.co/UVso5obrDK
The world's leading job site for research and insight
Resources Group
Quant / Qual Associate Director – Explore Human Behaviour and Emotional Drivers!
up to £65,000 + Benefits
Hasson Associates
Senior Client Executive – Brand
£35000–38500
Resources Group
Senior Research Executive/Research Manager – Specialist Insights Agency
£Competitive
Featured company
Town/Country: London
Tel: +44 (0)20 7401 4000
We specialise in conducting research with teachers, parents, children and young people. Our insights help brands and organisations to understand the needs, interests and behaviours of these audiences. Our impact . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @TweetMRSpride: 24 HOURS TO GO until our big queer party to celebrate the International Day Against Homophobia, Transphobia & Biphobia a…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments