NEWS15 January 2013

Point Consultancy unveils FMCG specialist division

FMCG Features Middle East and Africa

DUBAI — A new FMCG specialised division called Ignite has been opened in Dubai by Point Consultancy. The agency will focus on helping brands in the sector across the Middle East and North Africa region.

The agency’s offerings will include qualitative research, psychology, brand strategy and advertising under a scheme they are calling ‘Ignition Journey’. All work will be customised to the needs of the FMCG sector.

Pictured is Maureen Massarani, founder and managing director of Point Consultancy.