NEWS15 August 2012

P&K Research appoints ex-MarketQuest pair

North America People

US— Full-service marketing and sensory research agency P&K Research has hired former Ipsos pair Mary Beth Lake (pictured) and Paul Holtzman as senior vice presidents.

They were previously at Synovate’s product testing business MarketQuest, where Lake held the role of chief executive officer and Holtzman held the role of chief research officer, before it became part of Ipsos InnoQuest following Synovate’s acquisition.

Jim Ondyak, P&K CEO, said the duo would “bring global experience and added technical depth to our team to meet our needs.”