The new division will focus on providing insights on all aspects of African heritage, with the aim of shaping policy and practice on issues of governance, integrated economic development and various sectors, including health, agriculture, financial systems, education, and off-grid light and energy.

The team will conduct research activities including impact assessments, behavioural studies, longitudinal studies, monitoring and evaluation programs, KAP (knowledge, attitude, and practice) studies, triangulation studies and political research.

Pierrine Consulting said the launch is part of its commitment to supporting sustainable development in the region.

Seyi Adeoye, chief executive, Pierrine Consulting, said: "Social and public policy work helps us understand each other and the issues that shape our world — so we can make purposeful choices to build a better future together. With the launch of our Development Studies division, we are excited to bring our expertise to support the growth and development of social and public policy work in Nigeria and the African continent at large."

Founded in 2016, Pierrine Consulting is a marketing research and strategy business working with clients in the food and beverage, beauty manufacturing and financial services, and non-governmental organisations on development studies.