Frazita joins from Ipsos where he has held a number of roles in his career; he has also worked at Market Strategies International as a senior research consultant. Earlier in this career he worked AMI-Partners and Cablevision.

Frazita said: “Innovation and client focus are what drew me to Phoenix. It just seems logical to become aligned with people who are very much like me – and to work in a place where client engagement is maximised in the company’s culture.”

Steve Wolf, chief client and marketing officer, said: “Richard’s unique talent will play an integral role as we continue to evolve our qualitative offerings and on-the-ground global experience.”