NEWS14 March 2016
US — Marketing services firm Phoenix Marketing International has acquired voice-of-the-customer research firm Sterling Research Group.
Phoenix, which has 11 offices across the US and Europe, has research experience across a number of industries, including automotive, financial services, healthcare, converged technology and media. Its work focuses on customer experience, communications and brand and product innovation.
Sterling Research Group has voice of the customer expertise across a number of sectors, most notably casinos and hospitality.
“Sterling’s excellent reputation in the VOC (voice of the customer) market coupled with Phoenix’s analytic expertise, innovative technology platforms and our ability to take in-the-moment data and analytics to a whole new level makes this an excellent acquisition for both companies,” said Allen DeCotiis, chairman and CEO of Phoenix Marketing International.
“Our team looks forward to fostering Sterling’s long-standing relationships and advancing the analytics and technology that drive the work we do for clients each and every day.”
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Top Entertainment Client – Insight Agency
£40–45,000 + great benefits
Resources Group
Qual Research Manager – Consumer – Innovative / International / High Profile
Up to circa £40,000 + Benefits
Resources Group
Senior Research Manager – Brand – Innovative Digital Methodologies
£35,000–£42,000 + good benefits
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe are an award-winning, full-service market research agency. We provide domestic and international research services to clients from all industries; particularly B2B, finance, healthcare, engineering and technology. We offer quantitative, . . .
-
Town/Country: Witney
Tel: +44 (0)1993 222390
Whether you are involved with shoppers, consumers or visitors, whether you operate in fmcg, retail, leisure or culture, the nature and quality of the Emotional Connection you create and maintain . . .
-
Town/Country: London
Tel: +44 (0)7974 249070
The leading financial research consultancy, combining research skills with detailed financial sector knowledge, working in partnership with clients to deliver commercially-orientated actionable results. Our unique business model ensures hands-on director . . .
-
Town/Country: Guildford
Tel: +44 (0)1483 510310
Arkenford conduct intelligent, well-designed research, resulting in credible and compelling insight designed to solve our clients needs and meet their business objectives. We conduct Global research and industry benchmark studies, . . .
-
Town/Country: Lincoln
Tel: +44 (0)1522 519388
If you believe your brand or business could become more successful by:- Understanding your customers better, Creating mutual value with . . .
© Copyright 2020 Research Live
0 Comments