NEWS17 February 2012

Peanut Labs promises answers in under a minute with

North America

US— Peanut Labs has launched a new DIY service that allows users to target people on Facebook and other online communities with quick polls, promising that answers will start coming in in less than a minute.

The on-demand tool was designed with smaller companies in mind and takes advantage of the 50 million signed-up social network users that Peanut Labs has on its books.

Polls can be targeted using age, gender and income, and the firm plans to extended this to include ethnicity, personal interests and locations in the future.

Users can ask questions with between two and seven pre-written answers, with both single response and multi-select options. The questions are then embedded within social networks to catch users while they are online.

Noman Ali, the firm’s chief executive, said: “As speed becomes more of a necessity, we understand that value of time-sensitive research.”


1 Comment

8 years ago

I'll confess up front that PeanutLabs is a sister company so this is going to sound like a promo. But, that aside, I've been using Crowdvibe to design better surveys. I've found myself designing frequency/quantity questions and I'm just guessing where to put the breaks - is it at 1 to 10 and 11 to 20 or should it be 1 to 5 and 6 to 20. Now I just run the question on CV, and a couple minutes later, I know exactly what the breaks need to be. Such a tiny thing but the wrong breaks can break an entire survey.

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