NEWS5 December 2023

Panelbase to change name to Norstat UK

New business News UK

UK – Online survey panel company Panelbase will be rebranded as Norstat UK in early January 2024.

Chalkboard spelling 'rebrand'

Panelbase, which was founded in 2004, was acquired by Norstat in July this year for an undisclosed amount, with its then chief executive, Paul Wealleans named as managing director at Norstat UK & Ireland.

Norstat said that the rebranding of Panelbase was due to wanting a more consistent communication of its services across the 19 European countries in which it runs panels.

Jacob Lagerstedt, regional director of Norstat’s international, UK and Ireland Markets, said: “We are fully committed to the UK and Ireland market, and the continued success of our clients.

“The evolution from Panelbase to Norstat represents not just a rebranding but a commitment to an even stronger partnership. We are excited about the possibilities this transformation brings and look forward to working closer with clients in the UK and Ireland.”