Founded in 2009, We Are Friday will join PA’s innovation team to boost its current digital service design, engineering and transformation offering.

This is the latest in a number of acquisitions PA Consulting has made over the past year including digital customer insight and strategy consultancy, Sparkler, in May and innovation strategy and product design agency, Essential Design, in October.

PA also expanded its digital team in September, creating up to 400 jobs in Belfast over the next five years.

Jiten Kachhela, PA Consulting’s digital team lead, said: “The Friday team will add further scale and depth to our existing capability in customer experience and service design, digital transformation and technology innovation.”

Friday’s founding partners, CEO Alex Wright (pictured) and CTO/COO Chris Walker, added: “We’re passionate about making organisations work brilliantly for people, by transforming them digitally from the ground up. As part of PA, we can do this for more clients, at greater depth and scale, and with greater impact by applying the complementary expertise and capabilities PA offers.”