NEWS21 July 2016

OzTAM increases ratings panels by 50%

Asia Pacific Media News

AUSTRALIA — Australian television audience measurement provider OzTAM has announced that the number of homes in its television audience measurement (TAM) panels will rise by 50%. 

This follows OzTAM’s extension of Nielsen’s contract to supply TAM services in Australia’s five mainland capital cities and nationally for subscription TV. The new agreement runs from 2018 to 2020. 

The expansion, due to be completed by the beginning of 2017, will increase OzTAM’s metropolitan panel from 3,500 to 5,250 homes and its STV panel from 1,413 to 2,120 homes. 

“Australia is a highly dynamic media market, and television is the most scrutinised and analysed of any segment," said OzTAM CEO Doug Peiffer. 

“To reinforce the confidence the industry retains in OzTAM TV ratings we continually invest in the service to reflect changes in the television landscape and audience behaviour.

“This new agreement [with Nielsen] builds on our partnership, provides continuity and delivers even greater accountability. And with the additional OzTAM and Regional TAM panel homes, Australia will become the world’s largest per capita people metered market.”