NEWS13 July 2011

ORC International renews CNN polling partnership

New business North America

US— Fresh from its recent private equity-backed management buyout, ORC International has renewed its high-profile polling partnership with news broadcaster CNN for a further five years.

The agreement covers opinion surveys on national and state-level issues and reactions to debates and speeches. Research is also used to support CNN documentaries.

ORC president and CEO Marc Litvinoff said: “As we gear up for the 2012 elections, we are looking forward to supporting CNN with insight on the nation’s perceptions of candidates, topics and issues.”