Orange gets on board with Visual IQ as it arrives in Europe
Orange has signed up to use Visual IQ’s IQ Intelligence Suite, which measures the contribution made by individual marketing channels to overall campaign goals.
Visual IQ co-founder and CEO Manu Mathew (pictured) said: “European marketers are swiftly following in the footsteps of their American counterparts when it comes to attribution management adoption and we’ve seen a dramatic uptick in interest for our products in Europe as a result.”
The company’s London office will serve as its European headquarters, providing sales, service and support to customers in the UK, France and Germany.
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