NEWS6 February 2015

Opinium hires Looney for consumer goods role

UK — Opinium has appointed Steve Looney, former client director at Millward Brown, as its head of consumer goods research.

Looney had been at Millward Brown for 12 years, where he was client director for the Unilever, Kerry Foods and Aldi accounts. He has also worked as a client team leader at Nielsen, where he focused on managing client relationships for accounts such as Constellation Europe, Molson Coors, Carlsberg UK, Maxxium, and Gallo.