OpinionWay expands to sub-Saharan Africa

The regional hub, based in Abidjan, expands OpinionWay’s operations in Europe and North Africa, which include Casablanca, Tunis and Algiers.

The company has appointed Florence de Bigault as chief executive of Sub-Saharan Africa, to lead the Ivory Coast office. She has been director of Ipsos’ agencies in French-speaking Africa since 2017.

De Bigault will be responsible for the business development of the hub and for implementing hybrid research services.

Hugues Cazenave, president of the OpinionWay group, said: “We have been investing in the potential of Africa for several years and have been supporting our major clients in their development strategies on the continent.

“With this new Abidjan hub, which aims to spread throughout the region (Ivory Coast, Senegal, Cameroon, Ghana, etc.), the OpinionWay group confirms its internationalisation roadmap.”