Moffatt will also take up the newly created role of chief strategy officer. Prior to joining the Ohio-headquartered company two years ago, he spent over 18 years at SSI (now Dynata).  

Founded by chief executive Terence McCarron in 2013, OpinionRoute provides technology and data collection services for the research ecosystem.

McCarron said: “Andrew is one of the most creative problem solvers I’ve ever met. Combining his talent with his deep experience and understanding of the insights industry makes him an ideal partner.”