NEWS17 January 2020

OpinionRoute launches MR fraud tech

Innovations News North America

US – Insights Process Management (IPM) business, OpinionRoute, has partnered with DeviceForensIQ to launch a web service to combat survey respondent fraud and duplication.

CleanID is simple for clients to use, with a real-time project and vendor dashboard. It reports and creates fraud management profiles from the user with 34 fraud settings.

Terence McCarron, founder and CEO of OpinionRoute, said: "Survey respondent fraud within the market research industry is a growing problem costing researchers massive amounts of time and money. CleanID is an industry changing technology that empowers businesses to combat fraud and improve the quality of client’s research data.”

David St. Pierre, founder of DeviceForensIQ, added: “OpinionRoute is the ideal partner for DeviceForensIQ, our collective passion to find scalable technology solutions to deliver better quality data and power authentic insights brought us together.” 

@RESEARCH LIVE

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