NEWS2 March 2011

Opinionaided gets $1m in venture capital backing

Financials North America

US— Mobile app-based feedback platform Opinionaided has scored $1m in funding from venture capital groups General Catalyst, SoftBank and Draper Fisher Jurvetson, as well as angel investors.

The investment will be used to continue development of the app on Apple’s iOS platform, as well as porting it over to other mobile operating systems.

Opinionaided allows people to pose questions of other users, and upload photos for feedback and comments. Questions can also be shared on Facebook.

The company recently launched version 3 of the iPhone, iPad and iPod Touch app through which CEO Dan Kurani says users have contributed 40m responses to around 500,000 questions.

“We’re filling a pain point out there that hasn’t been solved by any other social media service, big or small,” says Kurani. “We’re delivering super-fast opinions to virtually any question on the fly.”

The app is free to download and Opinionaided has plans to monetise by allowing marketers to pay to include questions on the platform. The company is still “pre-revenue”, a spokesman said.

Opinionaided previously announced a $275,000 angel investment from former Harris Interactive and Greenfield Online CEO Al Angrisani and Chuck Chesler, an investor in the crowdsourcing space. The platform’s total funding to date is $1.2m.