NEWS8 January 2010

Online video survey tech makes US push at CES

North America Technology

US— Technology developed in Australia that allows for the creation of a survey interface around online videos is being demoed in the US this week as part of the Consumer Electronics Show (CES) in Las Vegas.

The iPowow tool overlays questions and a voting sidebar on web videos to gather viewer feedback while they are watching. Additional questions can be asked at the end of the video, after which the user can see their own vote pattern matched against that of other viewers.

Users are also presented with the option to share the video within their social networks or embed the video within their own website or profile page.

The technology is being demonstrated at CES in partnership with digital signage company MediaTile. iPowow CEO Gary Davis said: “This tool not only engages multiple viewers, but also collects instant data on how video content resonates with them. The broadcast and online video applications are limitless.”

To lead its push into the US, iPowow opened an office in Silicon Valley late last year and made two hires: Mike Loftus as chief operating officer and David Ozer as chief revenue officer.

Loftus was most recently co-founder and CEO of mobile marketing firm Broadcaster Media, while Ozer was CEO of Highroad Entertainment Group.