NEWS6 June 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS6 June 2018
Data analytics Europe GDPR News North America Privacy Public Sector Social media Technology UK
UK – Online political advertising will be forced to change in the wake of the Cambridge Analytica and Facebook scandal, according to the UK data regulator.
Information Commissioner Elizabeth Denham (pictured) said: "The behavioural advertising ecosystem has been applied across to political campaigning to influence how we vote. I am deeply concerned that this has happened without due legal or ethical consideration of the impacts to our democratic system."
Speaking at a European Parliament hearing on the Facebook and Cambridge Analytica case, she said: "Online platforms can no longer say that they are merely a platform for content; they must take responsibility for the provenance of the information that is provided to users."
The ICO’s investigation on the issue of data for political purposes began in May 2017, before reports emerged on the alleged misuse of data by Cambridge Analytica. The regulator is focusing on specific allegations and enforcement as well as producing a report on the wider implications of the findings.
Denham said the issues raised by the scandal would lead to reform in the online political advertising industry. "Our investigation and action in this case will change the behaviour and compliance of all of the actors in the political campaigning space."
However, the report’s recommendations go beyond the remit of the ICO, and are likely to be relevant for other regulators "overseeing electoral process and academic research", she added. The ICO plans to publish the report by the end of the month.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
"If it doesn’t link to a business question, ask yourself why you are doing it. It’s about taking a pause." Reckitt… https://t.co/uNI5juP6zg
Kada Research expands management team https://t.co/tawopVAa6P #mrx #marketresearch
Map launched to pinpoint how parliaments access research https://t.co/J5ECulR1Kc #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Study Coordinator/Project Manager – Behavioural Science Consultancy
c. 35,000 (18 Month contract)
Resources Group
Chief Operating Office/Chief Delivery Officer – Digital Insights Consultancy
c. £120–150,000
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
#costofliving: Testing the resilience of the global #consumer 23 Feb 2023 11am-12pm #professional #webinar… https://t.co/p74bKIWr4S
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments