NEWS17 May 2013

OnePoll buys Response Fusion


UK — Online market research firm OnePoll has acquired fellow poll-led research company Response Fusion.

The company said the deal would allow it to grow its 100,000 strong survey panels and develop a range of qualitative and community-based research products as well as bolstering its mobile research capabilities.

In addition, it plans to develop schemes that will enable OnePoll and its members to support charities by completing surveys and then decide to donate their reward to good causes.

OnePoll CEO John Sewell said: “This acquisition of Response Fusion means that we can take our ambitions to the next level while keeping costs low, increasing the speed of project delivery and offering more panel choice to our clients.”