OnePoll appoints Mark Hodson
Hodson joins from the British Heart Foundation where he has been head of consumer insight for the past three years.
The appointment comes as the company revealed it will be launching its first app this year, to expand its online panel and make it easier for people to complete the questionnaires. The company said it had also achieved 30% growth over the past two years.
Hodson said: “Having headed up the research function at Opinium and YouGov in the past, I’m aware of the pressures on ‘for publication’ research and how these differ from conventional confidential surveys. With the upcoming launch of our new app, OnePoll will be a position to deliver results to our clients faster and more accurately.”
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