NEWS5 June 2014

On Device Research introduces mobile metrics

People Technology UK

UK — On Device Research has announced the launch of an advertising effectiveness measurement tool for mobile.

The solution gives clients access to metrics such as awareness, consideration and purchase intent. It works by using the unique mobile IDs of a panel of mobile respondents, who are retargeted with campaign ads then invited to participate in a brand metrics survey. A web-based dashboard then displays the results of the control vs exposed groups.

“I am very excited that we can offer a solution that finally gives brand marketers access to classic brand lift metrics like awareness, consideration and purchase intention with a robust methodology,” said Alistair Hill, CEO of On Device Research.

  • Leanne Caldwell (pictured) has joined On Device Research from comScore. She is now director, Media Sector and will spearhead the new solution in the UK