NEWS8 June 2009

Omniture to provide web analytics for Clear Channel Radio

Data analytics New business North America

US— Clear Channel Radio is to use Omniture’s SiteCatalyst web analytics solution to measure the performance of ads on its websites.

The company joins Comcast, NBC Universal and Discovery Communications as a user of SiteCatalyst. It is upgrading from HBX Web Analytics, a product of Visual Sciences, which was acquired by Omniture last year.

Using SiteCatalyst, Clear Channel hopes to gain a better understanding of visitor interests and media preferences, with the ability to measure audio, video and social media content, and greater flexibility in reporting on the performance of site structures and ad campaigns.

Chris Harrington, Omniture’s president of worldwide sales and client services, said: “On-demand media and entertainment companies are embracing social media as a way to extend their reach to the audiences they serve. As these sites continue to generate higher volumes of visitors, it has become increasingly important to ensure each consumer is presented with media consumption channels particular to their interests. SiteCatalyst helps companies accomplish this objective by providing real-time information on site performance, ultimately driving increased customer loyalty and visitor satisfaction.”