He joins the firm from web content management provider Interwoven, where he held the same role and was responsible for the acquisitions of Optimost and Discovery Mining, as well as the sale of Interwoven to Autonomy.

Andersen previously held several roles at Phoenix Technologies and served in the mergers and acquisitions group at investment bank Robertson Stephens.

Omniture’s co-founder and CEO Josh James said: “Omniture will continue to lead the expanding online business optimisation market through internal innovation and, when and where it makes sense, with very targeted, strategic acquisitions. To that end, Brian’s expertise will help Omniture better serve its customers.”