OkCupid admits to ‘experimentation’

One of the site’s founders, Christian Rudder, wrote a candid company blog post on Monday, explaining that the site’s engineers will often play with users’ accounts to work out the best way to construct the site. This has included hiding text from users’ dating profiles and giving false ‘compatibility’ scores.

“We noticed recently that people didn’t like it when Facebook ‘experimented’ with their news feed,” wrote Rudder. “But guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work.”

According to an article in the Huffington Post, the admission has been met with anger on social media.

This follows Facebook’s admission last month that it had conducted experiments on its users by manipulating their newsfeeds without their knowledge, claiming that it had permission to do so via the terms and conditions that users had signed up to when joining the site. It was later suggested that Facebook had updated the terms and conditions to include research four months after the study had been conducted. The issue has since been referred to the ICO and FTC.