Ogilvy’s Rory Sutherland talks value at TED
Advertising adds value to a product by changing our perception, rather than the product itself, he says.
He makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
Some great insights. Some great jokes. A great presentation.
Video:
Rory Sutherland
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