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NEWS15 October 2009

Ogilvy’s Rory Sutherland talks value at TED


In this presentation to the TED conference Rory Sutherland, vice president of advertising group Ogilvy, makes a highly engaging case for the real value of advertising.

Advertising adds value to a product by changing our perception, rather than the product itself, he says.

He makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

Some great insights. Some great jokes. A great presentation.


Rory Sutherland