NEWS15 October 2009
In this presentation to the TED conference Rory Sutherland, vice president of advertising group Ogilvy, makes a highly engaging case for the real value of advertising.
Advertising adds value to a product by changing our perception, rather than the product itself, he says.
He makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
Some great insights. Some great jokes. A great presentation.
Video:
Rory Sutherland
The world's leading job site for research and insight
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
The Survey Initiative
Research Analyst
£32,000
Resources Group
Business Development Director – Tech/Data Collection Platform
£Negotiable plus strong bonus
Featured company
-
Town/Country: Epsom
Tel: 0208 786 8855
30 years experience producing videos and animations to bring consumers, research and data to life. We offer full project management, inc recruitment, topic guides, interviewing, analysis and editing. Services . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments