NEWS22 August 2013

Ogilvy & Mather appoints global chief data officer

North America People

US — Ogilvy & Mather has appointed Todd Cullen as global chief data officer.

Cullen joined the group in May working on global data & analytics at OgilvyOne Worldwide having previously been SVP, consumer insight & analytics, at Bridgevine, and will assume responsibilities for expanding the global data and analytics practice, which was established by Dimitri Maex, who was promoted to managing director of OgilvyOne New York last year.

“Dimitri has built an impressive team of data and analytics experts, and really sharpened the focus of the agency as it relates to data. Successful firms want to understand their customers, but they also understand the challenge inherent in today’s connected universe that is literally creating more data in one day than in entire decades in the past,” said Cullen.