OBJE looks to analyse and engage mobile gamers using big data
The company is currently exploring the development of new utilities that will “allow its in-house game designers and others to tune the virtual economies of their mobile gaming apps to extract the most useful and interesting information about users anonymously.” The data could be used to calculate the cost of user acquisition, or model the actions most likely to lead to an in-app purchase.
“We need better tools to study why users leave a game, share an achievement or make a purchase,” said OBJE CEO Paul Watson. “The more we know about our most profitable users, the better we can tailor the gaming experience to their interests, behaviours and social networks.”
OBJE’s titles include Creature Taverns, Phantasmic and Bluff Wars.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments