Obituary: John Cronk, planner and qual researcher

UK— John Cronk, planner and qualitative market researcher, died on 12 April at the Royal Marsden Hospital after a long illness.

His friend and former colleague Mark Earls writes:

“John founded a number of mould-breaking market research agencies, including Navigator and Cronk Dromgoole.

“His creative agency career included spells at Still Price Court Twivy D’Souza (in all its guises) and Leo Burnett. He was also a prime force behind the Inter Agency Yacht Race which for many years pitted creative agency sailors and their clients against each other (and the Solent).

“He will be much missed by everyone who knew him.

“The funeral is to be held at 2.30pm on 26 April at St Nicholas, Chiswick Mall, W4 2PJ. Donations if desired to Jubilee Sailing Trust.”

For further information contact phoebe.cronk@gmail.com.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

2 Comments

Chris Still

Lovely man, genuine, intelligent and someone I'm really happy to have called a colleague and friend. My thoughts are with his family but they should take comfort in what a special man he was.

Like Report

Display name

Email

Join the discussion

John Sargent

Well said Chris. Evidenced by the packed church and gathering afterwards. A real loss to us all. Best Wishes to the Cronk family.

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

UK

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts