O2 Media picks Publiceye for online research
One of Publiceye’s first tasks will be an online and mobile-based research project to gauge the effectiveness of the O2 More location-based messaging service, which is used to run targeted campaigns for advertisers by pushing exclusive offers at customers.
The Publiceye platform will also be used to run a variety of customer surveys, internal promotions and competitions.
O2 Media’s head of planning Charlie Hunter-Schyff (pictured) said: “Publiceye’s survey platform allows us to build our own bespoke, fully branded surveys for mobile and online. Having this kind of flexibility and control over the surveys we send out will be invaluable.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments