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NEWS12 November 2014

NPD Group launches receipt-based customer tracking

News North America

US — NPD Group has launched Checkout Tracking, a new service providing information on consumer buying behaviour for both online and offline retail purchases.

Checkout Tracking delivers item-level purchase detail linked to the buyer and their demographics. Data is collected from large-scale longitudinal panels, enabling the study of consumers over time, the analysis of competitive market baskets, and the identification of purchase patterns.

Data is available for both online and offline purchases at the item, brand and category level.

More information can be found here.