NEWS12 November 2014
US — NPD Group has launched Checkout Tracking, a new service providing information on consumer buying behaviour for both online and offline retail purchases.
Checkout Tracking delivers item-level purchase detail linked to the buyer and their demographics. Data is collected from large-scale longitudinal panels, enabling the study of consumers over time, the analysis of competitive market baskets, and the identification of purchase patterns.
Data is available for both online and offline purchases at the item, brand and category level.
More information can be found here.
The world's leading job site for research and insight
Resources Group
Insights Editor (Research Manager) – Leading Information Group (Professional Services)
c. £38,000 (negotiable)
Resources Group
Senior Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£39–41,000
Resources Group
Quant / Qual Senior Research Exec – Technology (Marketing / Brand / Comms)
Up to circa £34,000
Featured company
-
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments