NEWS10 June 2010

Nimbus adds EEG data to virtual shopping system

North America Technology

US— Virtual shopping company Nimbus has added neuromarketing capabilities to its 3D virtual reality research tool.

The firm said the virtual shopping system already contains eye-tracking technology and the addition of EEG-based brain measurements would provide “neuroscientific knowledge of how the brain perceives and analyses products, package designs and store settings”.

Nimbus’ Juergen Bluhm said: “Each step of the purchase decision is captured and its significance for the final decision is calculated, from closing in on the product through eye-tracking, to gaining attention through eye-tracking and neuromeasurement and brand enhancement through neuromeasurement and image analysis.”

The firm was formed in 2008 by Bluhm and his former ProFakt colleague Jerry Johnson.