Nimbus adds EEG data to virtual shopping system

The firm said the virtual shopping system already contains eye-tracking technology and the addition of EEG-based brain measurements would provide “neuroscientific knowledge of how the brain perceives and analyses products, package designs and store settings”.

Nimbus’ Juergen Bluhm said: “Each step of the purchase decision is captured and its significance for the final decision is calculated, from closing in on the product through eye-tracking, to gaining attention through eye-tracking and neuromeasurement and brand enhancement through neuromeasurement and image analysis.”

The firm was formed in 2008 by Bluhm and his former ProFakt colleague Jerry Johnson.