Nimbus adds EEG data to virtual shopping system
The firm said the virtual shopping system already contains eye-tracking technology and the addition of EEG-based brain measurements would provide “neuroscientific knowledge of how the brain perceives and analyses products, package designs and store settings”.
Nimbus’ Juergen Bluhm said: “Each step of the purchase decision is captured and its significance for the final decision is calculated, from closing in on the product through eye-tracking, to gaining attention through eye-tracking and neuromeasurement and brand enhancement through neuromeasurement and image analysis.”
The firm was formed in 2008 by Bluhm and his former ProFakt colleague Jerry Johnson.
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