Nielsen’s Guzman given Scarborough role

Guzman (pictured) joins the firm from Nielsen where he was a director in the company’s games division. Earlier in his career he was director of marketing at SRDS.

Scarborough president and CEO Tom Drouillard said: “Gerado has a proven track record for implementing product development strategy that brings tangible solutions and opportunities for growing their business.

“He has an in-depth understanding of measurement in the digital, broadcast and mobile industries, as well as extensive insights on panel research, data integration and digital application development.”