NEWS12 April 2011

Nielsen’s Guzman given Scarborough role

North America People

US— Scarborough Research, the joint venture between Nielsen and Arbitron, has hired Gerardo Guzman to fill the newly created role of vice president of product management.

Guzman (pictured) joins the firm from Nielsen where he was a director in the company’s games division. Earlier in his career he was director of marketing at SRDS.

Scarborough president and CEO Tom Drouillard said: “Gerado has a proven track record for implementing product development strategy that brings tangible solutions and opportunities for growing their business.

“He has an in-depth understanding of measurement in the digital, broadcast and mobile industries, as well as extensive insights on panel research, data integration and digital application development.”