NielsenIQ rebrands to NIQ

Pictured: Screengrab of the NIQ website.

The company said the new name would be accompanied by a new logo, colour palette and brand purpose, and added the new branding “aligns with a significant transformation across the organisation”.

NIQ was formerly part of Nielsen but was sold to affiliates of Advent International in partnership with James Peck, former chief executive of TransUnion in 2021.

Last year, NIQ agreed a merger with global information services business GfK, with both GfK and NielsenIQ currently operating as separate brands with individual chief executive officers and executive teams.

NIQ has also made a series of acquisitions in recent years, including Foxintelligence, Rakuten Intelligence, Data Impact and CGA.

Tracey Massey, chief operating officer at NIQ, said: “The new brand identity balances our legacy and our future.

“In 1923, our company created the concept of market share, and now, with our investments in omnichannel, NIQ’s identity signifies the new standard for understanding what consumers buy, why they make purchase decisions, and most importantly, how our clients can win.”

Marta Cyhan-Bowles, chief communication officer and head of marketing, North America, said: “Our new identity embodies the renewed sense of purpose, and energy across the company, that embraces change, innovation, and solves the industry’s biggest challenges.

“This is a milestone year for NIQ, as the company accelerates our vision for the world to see us for who we truly are, a pathway to growth.”