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UK – The Federation Internationale de Football Association (FIFA) has signed up Nielsen to provide its official market research for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup.

Nielsen Sports will carry out poling, media evaluation and detailed data and analytics on the tournaments.

Marco Villiger, FIFA’s deputy secretary general (administration), said: “We strive to deliver the best for fans attending our events both in the stadium as well as around the world. With Nielsen on board, we will be able to receive global analytics and insights on a regular basis that will help us shape our commercial and service activities as well support us in the decision-making process to further improve the global fan experience.”

Glenn Lovett, global president of strategy, Nielsen Sports, said: “We’re delighted to be working with FIFA over the next three years to help them gain further knowledge on the global football fan of today.”

@RESEARCH LIVE

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