Nielsen to give Crown Media Family Network additional insight

US – Nielsen and Crown Media Family Networks have expanded their relationship with new services to help agencies and advertisers gain better audience insight.

Crown Media Family Networks – owner of Hallmark Channel and Hallmark Movies & Mysteries – will now also use N-Score, Nielsen Buyer Insights (NBI) and Nielsen Catalina Solutions’ (NCS') AdVantics Rx, powered by Crossix.

Ed Georger, EVP, ad sales & digital media, Crown Media Family Networks, said: "These cutting-edge new services set us apart in the marketplace, and we look forward to putting them to work for our advertising partners."

Crown Media has worked with Nielsen Catalina Solutions and The Cambridge Group, a Nielsen company, for nearly three years, to help consumer packaged goods (CPG) marketers identify the most effective TV properties for advertising and to measure incremental sales with actual retail data. 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts