NEWS2 March 2016
US – Nielsen and Crown Media Family Networks have expanded their relationship with new services to help agencies and advertisers gain better audience insight.
Crown Media Family Networks – owner of Hallmark Channel and Hallmark Movies & Mysteries – will now also use N-Score, Nielsen Buyer Insights (NBI) and Nielsen Catalina Solutions’ (NCS') AdVantics Rx, powered by Crossix.
Ed Georger, EVP, ad sales & digital media, Crown Media Family Networks, said: "These cutting-edge new services set us apart in the marketplace, and we look forward to putting them to work for our advertising partners."
Crown Media has worked with Nielsen Catalina Solutions and The Cambridge Group, a Nielsen company, for nearly three years, to help consumer packaged goods (CPG) marketers identify the most effective TV properties for advertising and to measure incremental sales with actual retail data.
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