NEWS20 May 2011
US— Nielsen has agreed to acquire NeuroFocus, the neuromarketing agency it invested in back in 2008, according to a report in MediaPost.
The report says that Nielsen made its move after WPP reportedly made a bid for NeuroFocus, triggering a buy-out option linked to Nielsen’s earlier investment. Both firms declined to comment on the article and NeuroFocus executives were unavailable.
Nielsen CEO David Calhoun already sits on the NeuroFocus board.
The world's leading job site for research and insight
Hasson Associates
Project Management Director – Qualitative
£45000–55000
Hasson Associates
Principle Analyst – Advertising Audience Attention Agency
£55000–65000
Hasson Associates
B2B Research Manager
£35000–44000
© Copyright 2022 Research Live
0 Comments