NEWS20 May 2011
US— Nielsen has agreed to acquire NeuroFocus, the neuromarketing agency it invested in back in 2008, according to a report in MediaPost.
The report says that Nielsen made its move after WPP reportedly made a bid for NeuroFocus, triggering a buy-out option linked to Nielsen’s earlier investment. Both firms declined to comment on the article and NeuroFocus executives were unavailable.
Nielsen CEO David Calhoun already sits on the NeuroFocus board.
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