Nielsen system glitch: impact overestimated
The company moved to reassure the market that the problem, a calculation error in its NPower data processing system, would have “no impact to C3 commercial data [the main currency], ratings and projections, electronic data files used by other processors, or to reach or any other NPower-reported data”.
According to Mediapost – whose website carried the original story – a letter sent to clients by Nielsen explains that the glitch has resulted in “incorrect data for time-shifted data streams”.
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