15 July 2014
Nielsen leverages Alibaba for combined view of Chinese consumers
US — Nielsen has announced the launch of Omni Channel, an application that uses a combination of Alibaba and Nielsen data.
The combined data is intended to offer insight into Chinese consumers’ buying behaviour, both online and offline through Nielsen’s understanding of consumers and Alibaba’s content and e-commerce capabilities.
More information can be found here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments