Nielsen launches FMCG innovation tool

US – Nielsen has released Quick Screen, an overnight innovation tool so FMCG manufacturers can quickly test new product ideas.

Empty supermarket aisle_crop

Brands can test their ideas with Quick Screen’s choice-based method; ideas are ranked by category-engaged consumers on relevance, uniqueness and other aspects linked to long-term market success. The tool is supported by the Nielsen Innovation Studio platform.

Jenny Frazier, senior vice-president of Nielsen’s Innovation practice, said: "Our clients are experiencing tremendous pressure to bring new products to market that solve problems for everyday consumers.

"Often the cost and time investment required to test new ideas can be prohibitive – leading brands to miss or skip steps in the early stages of innovation. As a result, nearly half of innovations that brands test do not meet a consumer need – setting the stage for product failure, instead of a product success."

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts