Nielsen launches early retail measurement

This Friday morning data delivery will give the earliest read into the retail and consumer goods marketplace, helping companies identify and adjust to market trends, sooner.

Nielsen said its first-to-market launch will reduce the wait time for weekly retail sales performance data, which often carries through the weekend and into the early days of the following week.

Friday morning data will give retail and FMCG companies advanced access to weekly sales performance data reporting on volume, market share, distribution, price and promotion metrics across all Nielsen’s Total US All Outlets Combined (xAOC) channels including grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries (DeCA).

John Tavolieri, president of US FMCG and retail and chief technology and operations officer at Nielsen, said: "For our clients, we saw the need to fuel faster decision making, and we are proud to be the first data provider within our industry to bring-to-market our Friday morning data delivery. Now more than ever, speed of data is imperative."