Hasker (pictured) takes up the role from next month and will direct strategy and development for media products and services, including measurement of television, online and mobile media as well as cross-media measurement.

Advertiser Solutions is a new business unit that aims to work with marketers to help them “deliver the right messages to the right consumers, and improve marketing effectiveness and return on investment”.

Nielsen IAG’s co-CEOs Alan Gould and Ken Orkin will head Advertiser Solutions while Hasker has oversight of the unit.

He has spent more than a decade at McKinsey & Company, working within the management consultancy’s global media, entertainment and information practice, where he advised clients on strategy, growth and innovation.

Nielsen CEO David Calhoun said: “We are extremely pleased to add a leader of Steve Hasker’s calibre to guide our product efforts across media and advertisers services. This appointment, as well as the creation of Advertiser Solutions, is a significant next step in Nielsen’s continued delivery of insights into the ‘connected consumer’.”