NEWS13 October 2015
UK — Nielsen has added six countries, including the UK, to its global footprint for mobile measurement in its Digital Ad Ratings tool.
In addition to the US and Canada, mobile campaign measurement will now be available in the UK, France, Germany, Italy and Australia, with Brazil to launch by the end of the year.
“We have enabled the marketplace to transact on media with the highest quality, independent, apples-to-apples metrics across all devices,” says Nielsen EVP for Global Watch Product Leadership, Megan Clarken.
“Adding mobile measurement to Digital Ad Ratings allows us to bring this same level of comparability to more markets, enabling a deeper understanding of campaign effectiveness.”
The offer is intended to allow for a clearer picture of how online and mobile interact together and independently, in a way that is comparable to TV.
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive/Research Manager – Quant – Technology Specialists
Competitive + bonus + bens
Resources Group
Qualitative Associate Director – Brand Insight, Strategy and Innovation – Brand Consultancy
£50,000–£60,000 + strong benefits
Spalding Goobey Associates
Research Manager, Quantitative led – Boutique Research Agency
To £45,000 + bonus and bens
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
-
© Copyright 2023 Research Live
0 Comments