NEWS3 January 2017

Nielsen buys VisualDNA

Data analytics M&A News UK

UK – Nielsen has bought consumer insights and analytics company VisualDNA for an undisclosed amount.

In December Nielsen announced it had acquired media data company Gracenote and the VisualDNA purchase followed hot on its heels according to The Drum.

A spokesperson for Nielsen, told the publication: “I can confirm that Nielsen has completed an acquisition of VisualDNA. The VisualDNA analytics solution, consumer survey capabilities and data footprint will enhance Nielsen Marketing Cloud roll-out in Europe.”

VisualDNA was founded in 2006 by Alex Willcock and is based in London.