NEWS23 July 2014

Nielsen and Pointlogic in planning alliance

News North America

US — Nielsen and Pointlogic have formed a partnership to combine Nielsen’s media data with Pointlogic’s media planning software.

This will include integration of cross-platform campaign insights and impact data from Nielsen Online Campaign Ratings and Nielsen Buyer Insights.

“As a media company with strengths across linear TV, VOD, digital and mobile, we need better tools that allow us to integrate and craft a cross-platform sales plan that achieves our clients’ goals,” said Howard Shimmel, chief research officer at Turner.

“We look forward to seeing the results of the Nielsen and Pointlogic strategic alliance, in particular the tools that will help us help our advertisers to maximise their advertising effectiveness across TV, online and mobile.”